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Press Releases

2014 Rx Catalogue

Despite an initial view that this was likely to be a lean year for new ophthalmic lens products, with a surprising 107 new entries this is undoubtedly not the case.

Our exclusive new Digitor Multifocal must take a star billing; Discover what else is new, order your copy today. With 124 pages covering all resign and glass lens options available in uncut, unglazed lens options.

To place an order online visit by telephone on 01452 510176 or via fax on 01452 510331.

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2014 NLS Finished Stock Lens Catalogue

NLS, the stock finished lens supply division of The Norville Group, has one of the largest ranges of stock lens supply options in the UK, including a number of unique products. Many are available with tintable hardcoat and smaller diameter options.

Same day despatch on all orders received before 5.30pm Monday to Friday.

To order call 01452 510321, fax 01452 300348/510331 or order online at:

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Digitor® DHD

Dual surface High-Definition Multifocal.

Digital lens design gives optical designers considerable power to create lenses that are customised to each patient. The new variable base curve technology reduces the need for excessive curve correction, allowing more digital design power to be used to refine and customise the design for each individual eye.

Digitor is an extremely tolerant General Wear Lens design utilising a completely new approach to multifocal construction. Digital free-form technology layered on an entirely new atoral front surface.

For more information contact us on 01452 510176 or visit

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New E-scoop Lenses

Improved vision for Macular Degeneration patients.

Even with reduced vision caused by glaucoma, diabetic retinopathy or RP it is possible to achieve improved vision with the E-scoop lens.

E-scoop Loupe Trial Lens Clip-on set now available. Alternatively supplied as a standard 3-piece lorgnette set.

Available in clear, yellow and brown the lenses offer:
  • Partial recovery of a part of the central vision
  • Reduction of the sensitivity for day and sunlight
  • Better recognition of details, contrast and depth

For more information and to place an order contact 01452 528686 or email

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2014 Rimless Superlite Catalogue

Arguably one of the most flexible frame ranges available.

The titanium Superlite range offers an excellent choice and the flexibility to mix and match eye shapes with frame models. The 2014 catalogue contains eleven new frame releases from slim-line simplicity to intricate temple design in a variety of colours. Glazed with the very best in ophthalmic lens materials, such as Trivex 1.53 and brand new Tribrid 1.6.

When it comes to eyewear design, flexibility is key. Not only are two bridge sizes available for many frames there is the option to mix and match the eye shapes with any frame, plus alter the actual eye size for no additional charge. We are now pleased to offer a 2-year guarantee against any Superlite frame, glazed with either Trivex or Tribrid lens materials.

For more information see the new Rimless catalogue. To get your copy, call Telesales on 01452 510321 or email

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New 2014 Sports Catalogue

Whilst retaining the best sellers within the range, we are pleased to introduce some new products for swimming, skiing and general protection. Norville are pleased to provide a fully comprehensive package including technical support and complete prescription pricing to take much of the guesswork out of Sports RX dispensing.

Sample frames are available on approval or purchase, supported by display stand, show card and patient leaflets – free against purchase.

We look forward to bringing you additional cutting edge products later in the year, which we will feature as we run into the summer months for video-active sports as well as some additional skiing products for the end of the year.

For a copy of the new Sports Eyewear catalogue call 01452 510321

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Optrafair London Olympia – 11th – 13th April 2014

Eyewear – STAND C64

Autoflow – STAND D90

Frame and equipment suppliers congregate at London Optrafair to showcase the latest products, services and innovations.

With the best of British design, Norville Eyewear will be presenting with brands such as Barbour International, Barbour Eyewear, Duck & Cover, Cecil Gee and Monsoon.

Norville Autoflow shall be exhibiting workshop edger equipment with state-of-the-art glazing technology of world reputed brands like WECO, BRIOT and Takubomatic.

For more information on frames please contact 01452 510321 or email

For more information on Autoflow, contact Danny Van Goethem on 01452 528686 or email:

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2014 RX Sunwear Directory

The Norville Group are pleased to offer the latest looks from some of the best in British brands, supplied to full prescription in both standard sun and polarised lens options, manufactured and fitted within any of our UK based facilities.

The collection features Barbour Eyewear with masculine chic and soft feminine shapes, Barbour International, a Café Racer Biker inspired brand, followed by Duck & Cover with its sharp styling and lastly, oversized retro sunglasses from Monsoon.

To order samples for stock, or to request a sales rep to call, contact 01452 510321 or email

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ReadEZ System

Providing a simple, efficient and cost effective solution the ReadEZ system consists of 12 tinted clip-ons with carefully calibrated tinted lenses, 1 Vista-Mesh clip-on and Thompson software to combat the symptoms of Meares-Irlen syndrome.

The system has been developed by Professor David Thomson in collaboration with Norville Optical. ReadEZ are available either as clip-ons for “as required” concentrated reading or the permanent solution of individual prescription tinted lenses glazed to any spectacle frame.

For more information please contact 01452 510332 or email:

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Norville Autoflow Showroom

Norville Autoflow has opened a new workshop equipment showroom, situated minutes from the train station and adjacent to Gloucester City Centre, it is an ideal location for technicians to attend edging and equipment training sessions.

With ranges WECO, TAKUBO and most recently the BRIOT lens edger, this is a fantastic platform to showcase the latest products. Customers are welcome at any time including evenings and Sundays to view and trial the product ranges.

Norville now represent both WECO and BRIOT ranges in the UK, with the focus on BRIOT for opticians’ workshops and WECO as ever for the larger laboratory.

To arrange a visit and for further information regarding staff training, contact Danny Van Goethem on 01452 528686 or email:

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Children in Need 2013

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4th Edition Digital Directory is now available

Norville are delighted to advise their 4th Edition Digital Directory is now available. Its 70 pages outline all the variants of high definition lens design currently available across progressives in General wear, Freeway and Bureau. Simage a new HD version of traditional Image. Versatile Office use lenses, Booster pre-presbyopia to Nortor HD single vision lenses, not only for sports but everyday driving and walking. Higher power lenses available in Super Lenti forms up to minus 25.00D of power. All these incorporate digital design and free-form manufacturing technology as does the unique Norville IRS Invisible Round Seg or Seamless design available from 20mm to 45mm segment diameters ideal for customising special needs lenses.

Blended slab offs in progressive designs are a new speciality and Px feedback is awaited to confirm the preferred vertical placement of the variable position changeover strip.

Further bespoke dispensing options of CombiPal, double segging and Pilotor up and down progressive and combined progressive and bifocal designs.

Norville are particularly proud to offer what is likely the widest choice across the world both in lens powers and product options, plus their unique XXL facility which up-scales useable blank diameters by a full 20mm i.e,. 75 = 95mm lens diameter, available for most lens types.

This magnificent and unique range of British manufactured lenses undoubtedly places Norville at the head of UK free-form producers.

Frank Norville commented “we have been endeavouring to get this document printed since April all the time upgrades and changes have held us back, eventually we just had to say “go to print!” but even today we have further news of additional options. I can honestly say Digital is breathless technology!”

For your copy of the Digital Directory call 01452 510321 or click here to view online.

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Briot hop to Norville Autoflow

Luneau Technology, manufacturers of the BRIOT optician’s lens edger range, announces that, as from this August distribution of Briot machinery products in the UK will pass to Norville Autoflow from the current distributor BIB. Tim Baker CEO of BIB said “We have had over 2 years of successful trading with Briot, but our key focus is our expanding range of diagnostic instruments & we are pleased that Norville Autoflow, with their proven history as edging specialists, will take over the reins.” BIB will retain warranty responsibility for their recently supplied units & Norville Autoflow will assume care of all older units that are out of current warranty arrangements. Norville Autoflow looks forward to presenting a complete edger package range at a variety of price points and technical service solutions across a wide range of lab needs from volume production to small opticians’ workshops. Contact Norville Autoflow on 01452 510308 Fax: 01452 381290 Email:

Frank Norville commented “Adding the Briot range is all about providing choice of which there is now plenty on offer, adopting the Briot range helps address the critical mass needed in today’s market place especially when supporting a national field sales team of 6 to 8 technicians.”

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Duck and Cover

Norville Eyewear is delighted to announce additional NEW Duck and Cover frame designs are now available. The Duck & Cover eyewear collection keeps true to this spirit, by being straight to the point, bold with attention to fine detail. Classic designs with exemplary detailing. The new models include:

DC018 black and brown mottle acetate library style with turned temples and stream ling side detail creating a natty two tone effect.

DC019 a unisex black and coffee bean semi-library style but any tradition stops with the front as stand out metal side designs in silver and brown spell a coded D&C message in bold style.

DC-020 a classic full library in grey horn and shell. Generous saddle bridge, discrete rounded side logo, flexi-sides with beautiful side contouring. Alan Wicker style re-born.

DC-021 another unisex model in Blue/Green, Brown and Black/Blue. Acetate fronts with crafted dual metal and acetate flex-side designs.

DC-022 combination acetate and metal rim with adjustable pad arms and metal spring sides, available in Black and Shell.

The range can be viewed online at or ask for a copy of the new Duck and Cover catalogue by calling 01452 510332, e-mail:

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